Full go-to-market launch
Client: Anjan Katta, Daylight Computer Co.
Industry: Tech
Location: San Francisco, California
Daylight Computer Co. is pioneering healthier technology with their innovative product, the Daylight DC1, a groundbreaking blue-light-free computer.
Designed to reduce eye strain and promote healthier circadian rhythms, the Daylight DC1 is revolutionising personal computing, making it kinder to both the body and mind.
Daylight Computer Co. wanted to make a bold statement with the launch of their cutting-edge Daylight DC1 product. The goal was to secure relevant media features to showcase the DC1’s revolutionary technology, targeting audiences most likely to benefit.
Establishing the company as a leader in humane technology was critical for boosting credibility and positioning the brand as a strong competitor in the tech world. Above all, the team wanted the launch event to reflect the brand’s core values: mindfulness, humanity, connection with nature, and productivity.
Strategy
To support Daylight Computer Co., we developed the following strategy:
- Crafted a strategic storytelling approach that centred on individuals facing tech addiction, ADHD and tech-induced distractions or sleep deprivation, ensuring our media outreach messaging resonated with the right audience and positioned Daylight as an authority on humane technology.
- Developed comprehensive press materials, including press releases and media kits, and connected the brand with leading representatives from tech and mainstream publications to secure press engagement.
- Organised and managed a prime launch event in San Francisco, ensuring the venue and event aligned with the brand’s ethos.
- Executed a robust press outreach strategy to amplify media engagement and build momentum.
IN THE FIRST 24 HOURS
+$1,000,000
in sales
+1,300
tablets sold
Outcome
The product launch exceeded expectations, generating over $2.5 million in sales within days, with all available devices sold out.
Significant media coverage was achieved, including features in:
- Wired: The Daylight Tablet Returns Computing to Its Hippie Ideals
- The Verge: The Daylight DC1 is a $729 attempt to build a calmer computer
- Hacker News: #1 Trending story on May 23rd, 2024
Check out our full case study on this spectacular launch here.
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