Toddlers Can Read
Client: Spencer Russell, Toddlers Can Read
Industry: Education/Parenting
Location: Houston, Texas
Meet Spencer Russell, a dedicated educator who has taken the parenting world by storm with his innovative approach to early childhood literacy.
As the founder of Toddlers Can Read, Spencer uses Science of Reading principles to help parents teach their children to read. His viral TikTok videos and engaging online courses have made him a household name, reaching millions of families.
With a charismatic personality and unwavering commitment to literacy, Spencer is a beloved figure in education and continues to inspire and empower parents across the globe.
Spencer sought to build positive momentum around Toddlers Can Read by promoting his unique teaching and reading techniques.
The goal was to secure high-profile platforms where Spencer could share his philosophy on early literacy, increase programme sales and grow his social media following.
Spencer also aimed to position himself as a leading authority in early childhood education, with a focus on securing speaking engagements and media features.
Strategy
To achieve these goals, we implemented a multifaceted approach:
- Developed and executed a targeted outreach strategy to get Spencer featured on key parenting and education platforms and podcasts.
- Secured media opportunities that facilitated important discussions with the parenting community.
- Managed Spencer’s keynote presentation at SXSW EDU 2024, ensuring smooth coordination and impactful delivery.
- Provided ongoing support to land and then prepare for media engagements, including speaking opportunities, press coverage and podcast interviews.
Outcome
Our efforts resulted in significant exposure for Spencer:
- Featured on influential parenting platforms and podcasts, such as:
- Parents: Teachers Aren’t the Solution to America’s Literacy Crisis—Parents Are
- POPSUGAR: What to Do If Your Child Refuses to Go to School, According to Experts
- Scary Mommy: This Former Teacher’s Easy Method For Teaching Toddlers To Read Is Going Viral
- Today’s Parent: 5 Keys to a Win-Win Relationship with Your Child’s Teacher
- Delivered a successful keynote at SXSW EDU 2024, earning a standing ovation and high audience engagement.
- Secured additional speaking engagements following the success of SXSW EDU 2024.
Ready to share your brand’s mission with the world? Contact us today to discover how we can connect your message with the right audience.
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