The Phoenicia Malta

Client: The Phoenicia Malta
Industry: Luxury Hospitality
Location: Valletta, Malta

Nestled at the gateway to Valletta – Malta’s vibrant capital city and a UNESCO World Heritage Site – The Phoenicia Malta has epitomised five-star luxury in the Mediterranean since 1947.

Spread across seven acres of beautifully landscaped gardens, the hotel features 132 elegant rooms and suites, an infinity pool with panoramic views, and the luxurious Phoenicia Spa & Wellness. Add to that a variety of delectable culinary offerings, and you’ve got a recipe for sheer indulgence.

As a proud member of The Leading Hotels of the World, The Phoenicia Malta promises an unrivalled experience for both leisure and corporate guests, as well as a prestigious destination for meetings, conferences, weddings and events of all kinds.

In November 2023, The Phoenicia Malta enlisted our help to launch their brand-new Contessa Restaurant, replacing the iconic Phoenix. After a glitteringly successful campaign, they didn’t want to stop there. They continued working with us to drive international PR efforts and local event promotions.

Key projects have included, among others, launching their sensational Summer Experiences and promoting the restoration of St John’s Gardens.

Strategy

To support The Phoenicia Malta, we rolled out the red carpet with a suite of services:

  • Contessa Launch Event: A star-studded press and influencer event in January 2024, coupled with strategic media outreach, resulted in widespread local and international coverage.
  • Photo Shoot: A bespoke photo shoot that captured the luxurious charm of The Phoenicia Malta for use in media outreach and marketing materials.
  • Ongoing International PR: From a strategic pay-per-click campaign highlighting the hotel’s Summer Experiences to an enchanting Bastion Summer Nights press and influencer event, we ensured continuous media exposure through press wires and pitches to top-tier lifestyle, hotel and hospitality, and luxury publications.
  • International Awards: By leveraging the hotel’s stellar reputation for exceptional service, we positioned The Phoenicia Malta on the radar of top international awarding bodies, securing recognition across prestigious global industry platforms.
  • Expert Positioning: Leveraged General Manager Robyn Pratt’s impressive career experience to secure features in prestigious publications and podcast guest spots, boosting the hotel’s industry reputation.

Outcome

Our combined PR and event strategies resulted in significant success, including:

  • The Contessa Restaurant launch garnered glowing reviews and extensive media coverage.
  • International PR efforts boosted awareness of The Phoenicia Malta’s Summer Experiences, driving interest from both local and international markets.
  • Robyn’s positioning as an expert in luxury hospitality elevated the hotel’s profile, leading to high-value partnerships.
  • Press and influencer events strengthened connections and expanded the hotel’s reach.
  • A distinguished collection of internationally acclaimed industry awards celebrating the hotel’s luxury standards, heritage, weddings and spa facilities – coupled with a steady stream of press coverage – reinforced The
  • The Phoenicia Malta’s reputation as a world-class five-star luxury hotel.

At Finesse, we pride ourselves on crafting strategies that ensure lasting success.

Let’s create an ongoing PR strategy that elevates your business.

Get in touch today to discover how we can help you shine on the international stage.

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