DigiTally
Client: Patrick McDermott, CEO of DigiTally
Industry: Technology, Food Service
Location: Ireland
Patrick McDermott, CEO of DigiTally, has over 25 years of experience in the hospitality and stocktaking industry. Driven by the alarming levels of food waste and inefficient stock management practices, Patrick co-founded DigiTally in 2016 with Artur Leonowicz.
DigiTally offers a groundbreaking digital stocktaking solution aimed at reducing food waste, minimising financial losses and lowering the environmental impact of food service businesses. The company’s innovative approach to addressing these issues has earned Patrick several awards and industry nominations.
In 2022, Patrick reached out to us with a clear mission to refresh DigiTally’s messaging and website, positioning the company as a leader in food waste management and sustainability, well beyond its stocktaking roots. The goal was to better capture the attention of DigiTally’s ideal clients.
Strategy
To help DigiTally achieve its goals, we implemented the following:
- Developed a comprehensive StoryBrand Messaging Guide that emphasised DigiTally’s commitment to reducing food waste, lowering the carbon footprint of the food service industry and promoting sustainability.
- Conducted a complete website overhaul to enhance the user experience and reflect DigiTally’s new focus.
- Generated what we call ‘Reverse PR’ by launching the Food Service Matters podcast in 2023. Hosted by Patrick, the podcast dives into the food service industry’s challenges and opportunities, with each episode followed by a blog post and LinkedIn updates.
- Organised a series of roundtable events in London, hosted by Patrick, bringing together key industry stakeholders to discuss critical topics and foster networking.
Outcome
Our strategy yielded highly impactful results, including:
- DigiTally’s Food Service Matters podcast has featured 17 episodes (and counting!) with top industry leaders, strengthening Patrick’s connection with his ideal clients and boosting his PR presence.
- Numerous podcast features for Patrick, including appearances on The Gross Profit Podcast with James Kennedy, That Great Business Show with Conall Ó’Móráin and Hospitality Mavericks with Michael Tingsager.
- Media coverage in the following publications, which has boosted Patrick’s visibility – and that of his podcast – and enhanced DigiTally’s market position:
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- Drinks Industry Ireland: DigiTally’s food service matters podcast returns for season two
- Ireland Business Post: DigiTally’s cloud solution makes stocktaking easier and more accurate
- Interview in Hotel & Catering Review (March 2024)
- Ireland’s Forecourt & Convenience Retailer: Stocktaking.ie and DigiTally Launch Fundraiser with Marathon and Steps challenge
Looking to elevate your brand’s message and digital presence?
Contact us today to explore how we can help refine your messaging, enhance your website and launch a comprehensive PR strategy tailored to your brand’s goals.
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